One Heel of a Heist

One Heel of a Heist was a seven week creative campaign, which new media technology students at the University of North Carolina at Chapel Hill planned and executed to benefit a local nonprofit.I was lucky enough to be the Marketing Chair for this campaign. With $100 and social media tools at their disposal, a campaign, “Heel Heist for The Monday Life,” was developed, and a mischievous do-gooder named Scamzees was born. Here’s his story.

Screen Shot 2014-01-29 at 11.18.11 PM

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s