One Heel of a Heist

One Heel of a Heist was a seven week creative campaign, which new media technology students at the University of North Carolina at Chapel Hill planned and executed to benefit a local nonprofit.I was lucky enough to be the Marketing Chair for this campaign. With $100 and social media tools at their disposal, a campaign, “Heel Heist for The Monday Life,” was developed, and a mischievous do-gooder named Scamzees was born. Here’s his story.

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