Swiss Miss

Swiss Miss was one of the first creative campaigns that I created solo. When given the opportunity to create a dynamic campaign I first processed what I associate most with Swiss Miss and discovered that children were the natural association. I decided that Swiss Miss could provide scholarships for children who would be unable to go to summer camp and thus the mantra “Camp Swiss Miss” was born. Camp Swiss Miss has an instant association with the positive feelings of going to summer camp. Kids and parents alike are invited to participate in sending kids to camp by making customized marshmallow friends using an app and submitting their favorite summer camp stories.

Screen Shot 2014-01-29 at 11.21.28 PM

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